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News and Information You Can Use
We
are always looking for stories of interest to business
readers in Somerset Hills, including stories about your
company or business association. Send your news items
to
info@shbn.net.
We
reserve the right to edit or decline any item.
Lead
Stories Over
65 people attended the November 22nd meeting at
Sunrise Assisted Living of Basking Ridge. We had a
presentation by Chris Tisch, Membership
Representative of the National Federation of
Independent Businesses (NFIB), a lobbying
organization representing the interests of small
businesses and providing various programs for them.
A number of attendees expressed interest in the
NFIB and spoke to Chris after his
presentation. Immediately
following our meeting we had a very productive
working session on The Source List -- our project
to assist members in marketing themselves to the
major corporations in central New Jersey. Our next
meeting, on December 20, will feature a full
presentation of the directory and its associated
web site, and will kick off the opportunity to get
your company listed and further establish yourself
as a corporate provider of consulting or other
services. SHBN members will get a substantial
discount on their listing in the directory, which
will go out to over 6000 corporate decision-makers
in the area. Thanks
to Bette Degenhardt, the facility's Director of
Community Relations, and her staff for graciously
hosting our meeting at their beautiful new facility
and providing a gift basket door prize -- won by
Elaine Smythe of the Serenity Center in
Warren. One
of our newest members is Bill Storer of BGS
Photography of Basking Ridge, who provided the
pictures for this event. Here are thumbnails of
some of his other shots. Contact
him
if you're interested in a particular
photo. Members
and guests receive a follow-up list of those who
attended the meeting, along with our complete
member list. As always, we invite you to share with
us any "success stories" that come out of your
association with the Network, to submit articles
for our Member Features section on the Web site,
and to call or email us if there is anything else
we can do to help you in your business
endeavors. 10/31/02
The
Source List Builds Marketing Momentum for
Member Companies Our
newest project is The Source List, a
corporate sourcebook targeting purchasing managers
and corporate executives at central New Jersey's
large and mid-size corporations.Created by a
consortium of 19 small, highly professional
companies, dedicating to providing specialized,
pre-qualified, competitive services to New Jersey's
best corporations, the Directory and its associated
web site will be distributed to over 6000
purchasing managers, middle-level executives, and
decision-makers throughout Central New
Jersey. The
Source List will provide a means for service
providers throughout Central New Jersey to reach
their targeted corporate audiences.
Correspondingly, it enables corporations to
identify local suppliers that can compete with
national providers; to meet objectives for hiring
women-owned, minority-owned, and veteran-owned
businesses; and to identify competitive vendors in
a number of fields. The
sourcebook will be accompanied by a full-service
web site, featuring information on RFPs and RFQs,
links to corporate portals, and other resources
designed to enhance the ability of clients and
suppliers to meet their goals. As
the economy turns around, corporations are likely
to require more outsourcing to supplement internal
resources; at the same time, the many new
enterprises created by laid-off corporate workers
have an immediate need for wider marketing and
recognition. Service
providers can choose between basic and enhanced
listings according to their interests and
objectives. Corporations can also use the Directory
to spell out purchasing policies and current
strategic purchasing initiatives. Entries will be
extensively cross-classified by areas of
expertise. The
sourcebook and associated web site will also
provide more efficient access to projects and
information, and will thus be much more valuable
than consumer media or yellow pages advertising.
For more information, please visit www.njsourcelist.com. 9/17/02
Getting
Back to Business Reliving
the events of September 11, 2001 brings back the
shock, sadness, and anger of that day and the days
that followed. While President Bush urged us to get
back to "business as usual," we know that for many
of us it is not, and will never be, "as usual." We
need to get back to business, but with a new
commitment, a new dedication to its underlying
purpose, which is to create greater wealth and
prosperity for entrepreneurs, employees,
shareholders, and the community as a
whole. Member
Features 9/2/02
Member
Feature: Turning Customer Complaints Into
Benefits by
Joanne
Fritz, Positive
Impressions No
one likes to hear complaints -- especially
customer complaints. Why? Because all too
often mis-handled customer complaints
result in lost customers. And lost
customers turn into lost dollars, and have
an adverse effect on the bottom line. On
the average, it costs five times more to
acquire a new customer, than to retain and
grow an existing customer. In fact,
studies have shown that a five percent
increase in customer retention can lead to
a twenty-five percent increase in
profitability. So, who can really afford
to lose a customer? Full
story
>> Full
story
>>
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1120
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1123
1125
1127
1126
1128
1131
1134
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1133
1116
1124
1121
1129
(Somerset
Hills Living column, September 2002)
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8/15/02 Feature Story: What Businesses Want In the comedy What Women Want, advertising executive Mel Gibson miraculously begins to hear the private thoughts of the women around him. Initially he is shocked by their honesty and forthrightness -- and the low regard that they have for his shenanigans. But once he learns to listen and to mirror what they are thinking, there is almost nothing he can't accomplish. |
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We
had another great turnout at the meeting
(especially considering the number of
people who notified us they would be on
vacation) -- approximately 55 people in
attendance. There were many members as
well as a lot of new faces. From the
minute people started arriving, they were
mingling and networking -- all in all,
there was a great buzz of activity in the
meeting room. |
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6/21/02 Using the Media to Promote Your Business The number one rule in using the media effectively is to have a clear message, one that conveys who you are and what you have to offer -- communicating your value, your difference in providing benefits to customers and clients. Our network, for example, sees its goal as helping local companies, big and small, grow their businesses: by strengthening the relationships among members, getting their image across to prospective customers and clients, and increasing their level of technological and business sophistication. We do this through meetings, media contacts and giving them a greater online presence through this web site. |
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Telling Your Story Online If you have a story to tell, or one you'd like to see featured, send it to us at hillsbusiness@gotco.com. We'll feature it on the site, and make sure that members know about it, through our monthly e-letter. |
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